woman peeking over green leaf plant taken at daytime

Clean & Cruelty-Free Beauty Influencers

The ever-increasing demand for transparency in beauty product ingredients also correlates with consumers’ trend towards cruelty-free and “clean” products. According to Forbes, the global market for clean beauty is expected to reach $22 billion by 2024. Clean beauty products are…

person holding stainless steel spoon

Top Culinary & Recipe Influencers

Whether you’re preparing your sweet potato souffle a week out or rushing recipes on the table at the last minute, Thanksgiving cooking is a high-pressure task. This year cooking influencers are helping chefs of all levels whip up the perfect…

area covered with green leafed plants

‘Plantfluencers’ Inspiring Green Thumbs and Collaborating with Brands

Whether you’ve got a green thumb or have killed one too many houseplants, the advice of ‘plantfluencers’ can extend to various flora and various ecosystems (or apartments!). With considerably high engagement rates across multiple platforms, these gardeners turned social media…

2 boys playing basketball on basketball court

Top NCAA Athletes-Turned Influencers

The National Collegiate Athletic Association ruled on July 1, 2021, that student-athletes could finally make money off their name, image, and likeness. This rule has been a matter of controversy for years, but finally, student-athletes can leverage brand partnerships and…

pathway in forest with yellow sunlight

25 Outdoor Influencers

Whether you own an outdoor brand or outdoor activity company, you need to know the benefits influencers can afford you. Since the last year forced many of us inside, influencers have been a great marketing tactic for outdoor brands to…