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Much has changed with the Olympics amid Covid precautions, but another unexpected change has been the extent of social media viewership. With growing audiences on multiple platforms, athletes are more connected to their fans than ever before, offering a behind-the-scenes…

While travel has certainly changed over the last year, brands have been increasingly creative in their marketing strategy. Influencer marketing has been a significant aid in promoting travel destinations and services, providing great ROI! Whether traveling within their country or…

With all the benefits of social media, it can be negatively impactful on one’s self-image. Even now influencers and celebrities alike are being called out for photoshopping their bodies. Luckily there are tons of influencers rejecting these practices and promoting…